Public opinion serves a great importance in the field of celebrity public relations. Celebrities, as well as their representatives, want to maintain an image that is popular with their fans. With every new step a celebrity takes in their career, whether its an actress breaking into the music industry or maybe a reality television star publishing a book, their choices have the potential to “make or break” them. One way to evaluate the public opinion on a potential or established career move, celebrities look to surveys.
Surveys are very beneficial in the celebrity world due to their flexibility, especially online surveys. Results are instantaneous and allow almost anyone to give their opinion with a click of a button. For instance, the television show American Idol used this research method this past season when ratings weren’t as high as in previous years. With a change in the shows dynamic, (the replacement of Paula Abdul with a new judge, Ellen DeGeneris) the survey pinpointed just that in wondering the reason for the shows decline. “The survey, on AmericanIdol.com, lists ‘I do not like Ellen DeGeneres on the show’ and ‘I do not like the show as much now that Paula Abdul has left’ as possible options. There are 16 altogether, and interestingly, no other option singles out any of the other judges,” (TODAYshow.com). This information benefits American Idol in knowing if their decisions were the right ones made for the show.
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