Experimental research is commonly used throughout the celebrity industry for a variety of purposes. Whether to acquire opinions about a celebrity endorsed product or to gain insight into the influence a star may have upon the current trends, celebrities and their representative’s value the public’s outlook.
However, not all experimental research involves traditional standards such as a control group, experiment group, etc. The creators and producers over at MTV conducted an experiment with its viewing audience with the airing of the reality show “Jersey Shore.” “Jersey Shore’ is an experiment of human chemistry conducted by the lab coats that run MTV,” (Kujak). Although similar to MTV’s popular reality show “Real World”, “Jersey Shore” pushes the limits of controversy in the shows content, ultimately creating a love/hate relationship by many. Many organizations such as UNICO (Largest Italian American Service Organization in the USA) expressed their displeasure during the shows premiere. "Italian Americans are OUTRAGED and they are helping us reach out to sponsors to ask them to stop advertising with MTV until they agree to pull Jersey Shore,” (TMZ). Despite the backlash, potential loss of viewers, and possible economic damage in the withdrawal of sponsors, MTV pursued with the series. With “Jersey Shore” being the most successful show MTV has ever aired, drawing in record breaking viewers, MTV’s “social experiment” proved to be a hit.
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