Comments

          The first blog I chose to comment on is Laura Valenti's, whose overall blog theme is similar to mine in discussing the entertainment and celebrity world. Her post “Research Can Be Such An Ugly World” really interested me, and encompassed my feelings and views of the connection celebrities have with the products they endorse.    Laura summed it up when she stated, “PR has a funny way of working with people's minds and the best part is that people don't even realize that they are falling right into these companies' traps.  Organizations like SUNLOVE choose certain celebrities to market their products due to their popularity in society.  The more popular and loved they are, the more likely people are to consider the product they are marketing.” I believe this idea to be true and is a HUGE reason why celebrities are seen and heard everywhere within our society.

            The second blog I chose to comment on was Nikki's. Her discussion of the process underwent from Jonathan Cheban from Command PR to try and get Mario Lopez to endorse the tanning product “Monte Carlo” relates to Lauras blog, as well as mine. She made a great observation when she stated, “after Jonathon and Simon pitch their idea to Mario they were shocked to hear his opinion on the matter. Lopez responded, ‘it’s not really me so I don’t know if it’s really true or authentic to what I’m about.’” In the end, Lopez ended up endorsing Monte Carlo tanning, despite his mixed feelings about the product. This further drives the fact that celebrity endorsing isn’t always factual or true, and as consumers we must be aware of this despite a celebrity’s fame and power within society.

A Celebrity Driven World

As we all are very much aware, celebrities are seen and heard everywhere; T.V., internet, magazines, etc.  But why is this? Why is our society so obsessed and consumed by the lives of the rich and famous? Although there is no clear cut answer to this question, one possible explanation can be attributed to the use of celebrity endorsement in advertising.

Today it seems more and more big time companies want their brand associated with the “it” celebrity. The common sense reasoning behind this would be to improve upon the company’s sales results. This is a practical assumption, given the mass appeal that celebrities maintain in today’s world. A study of celebrity advertising from the University of South Alabama shines some light on the matter stating that “celebrity advertising may beinfluential because celebrities are viewed as dynamic, with both attractive and likable qualities. Additionally, their fame is thought to attract attention to the product or service," (Celebrity Advertising: An Assessment of Its Relative Effectiveness 2).

With this connection of celebrities to our everyday products, (50 Cent and VitaminWater, Beyonce and Loreal hair care, Jessica Simpson and ProActiv face wash, etc.), it's evident that the famous will continue to remain a prominent component of our culture.

BLOG FOCUS: Celebrity PR

BLOG FOCUS: Celebrity PR

          In today’s fast paced society, trends are constantly changing in what’s hot and what’s not. From movies and music, to fashion and technology, there is no industry exempt from the competition surrounding the public demand for the next best thing. To look at what is, or soon will be popular, society most commonly looks to one group for the answers; Celebrities.

          Our present day culture is very much celebrity driven…they’re everywhere; the movies, TV commercials endorsing products, fashion magazines, the radio, etc. Due to this, the desire to learn about their public and private life has become a fascination throughout the world. This attraction captivates me, so I am excited to be able to learn more, and divulge my thoughts about this field of celebrity PR.

As an example, I attached a link to a company that does celebrity pr