Thursday, September 30, 2010

Comments

          The first blog I chose to comment on is Laura Valenti's, whose overall blog theme is similar to mine in discussing the entertainment and celebrity world. Her post “Research Can Be Such An Ugly World” really interested me, and encompassed my feelings and views of the connection celebrities have with the products they endorse.    Laura summed it up when she stated, “PR has a funny way of working with people's minds and the best part is that people don't even realize that they are falling right into these companies' traps.  Organizations like SUNLOVE choose certain celebrities to market their products due to their popularity in society.  The more popular and loved they are, the more likely people are to consider the product they are marketing.” I believe this idea to be true and is a HUGE reason why celebrities are seen and heard everywhere within our society.
            The second blog I chose to comment on was Nikki's. Her discussion of the process underwent from Jonathan Cheban from Command PR to try and get Mario Lopez to endorse the tanning product “Monte Carlo” relates to Lauras blog, as well as mine. She made a great observation when she stated, “after Jonathon and Simon pitch their idea to Mario they were shocked to hear his opinion on the matter. Lopez responded, ‘it’s not really me so I don’t know if it’s really true or authentic to what I’m about.’” In the end, Lopez ended up endorsing Monte Carlo tanning, despite his mixed feelings about the product. This further drives the fact that celebrity endorsing isn’t always factual or true, and as consumers we must be aware of this despite a celebrity’s fame and power within society.

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