This will be my last post for my public relations research class blog. I hope everyone enjoyed reading! This week I will relay my thoughts about two of my classmates previous blog posts, Roberta Soares and Jennifer Quinlan.
Roberta’s blog post focuses on survey research that is conducted throughout the fashion industry. Survey research plays an essentially important role throughout this field due to it being a consumer driven business; opinions and feelings facilitate designer’s creations and manufacturing. The example of the television show on E!, the Fashion Police, is a great example that Roberta mentioned which emphasizes the significance of others opinions in fashion. Through the completion of online surveys, the show’s viewers also have the chance to relay their opinions about fashion trends and looks, which are mentioned on the program. In agreement with Roberta’s feelings I believe that “This is a very innovative way to get opinions from viewers without having to connect with them personally.”
Jenn’s blog post focused on the research that is conducted between products and athletes. Taking part in the numerous endorsements that athletes most commonly do , it is important for them to know that the product they are advertising is one that is positive, reliable, and safe and won’t negatively affect their public image. This knowledge about a product comes from research conducted on the product, by public opinions, and sometimes by the athlete themselves. Jenn reiterated the importance of public relations in sports and research saying “The need for public relations in sports is very necessary when experiments start being conducted. If an athlete gets hurt with a new workout, sick from a new supplement, or accused of using performance enhancing drugs, public relations teams need to step in.”
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