In the past few months, actor Charlie Sheen has been involved in numerous incidents involving prostitutes, drug and alcohol abuse, and assault. After a recent hospitalization, Sheen, who is the star of the number one sitcom on television, CBS’s “Two and a Half Men”, has submitted himself into rehab, putting a halt to the shows production. This has left CBS Entertainment and Warner Bros. Television in a crisis, with the possibility of losing hundreds of millions of dollars if “Two and a Half Men” fails to return to T.V. In addition, if the situation involving Sheen and the show isn’t handled appropriately, negative publicity could damage the corporation’s image.
Numerous critics argue that by CBS keeping Sheen employed, the network is allowing for the continuation of his poor behavior without consequence. These actions by CBS and Warner Bros. can be seen as the general ideals surrounding large corporations, where primary concerns lies within financial investments. However, CBS released their first statement Monday saying, "The most important thing right now is that Charlie is seeking help. Any immediate programming or financial implications pale in comparison to his long term health, safety and well-being." I believe this is the best approach for CBS to take in this situation; showing their concern for Sheen, who despite his recent antics, has ultimately brought much success to the company. With CBS’s limited publicity, it gives them time to consider all available options, and focus on making the best decision for the future of “Two and a Half Men”.
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