Although not deemed a crisis, Christina Aguilera’s singing mishap during last Sunday’s Super Bowl created a large amount of negative publicity surrounding the pop star. While performing the national anthem she butchered a few lines of the song, replacing the lyrics "O'er the ramparts we watched, were so gallantly streaming" with "What so proudly we watched at the twilight's last reaming.” With this year’s Super Bowl telecast breaking U.S. television records, obtaining an average audience of 111 million viewers, Aguilera’s performance was said to be one of the biggest of her career.
After the lyrical slip-up, widespread media coverage of Aguilera’s performance emerged, creating discussion on possible reasons behind such a giant mistake and citing it as a disgrace against American culture. Rumors circulated involving drugs, alcohol, and depression as being contributing factors, all of which coincided with previous reports that Aguilera had “lost it” after her recent divorce. Such allegations, if not addressed, could potentially cause great harm to her public image. In a smart decision, Aguilera released a statement quickly after the event, saying “I can only hope that everyone could feel my love for this country and that the true spirit of its anthem still came through.” I believe that besides issuing a public apology, there’s not much more Aguilera can do in this situation, but to perform flawlessly in her next act.
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